TikTokNewStep 4 of 5 on the chain
Smart+
TikTok's automated campaign product, handing targeting, bidding and creative selection to TikTok's models from a set of inputs you supply.
Why it matters
TikTok's answer to Advantage+ and Performance Max, and it raises the same question: with the controls automated, the signal you send back is most of what is left to steer with.
What goes wrong
Worth evaluating on the same terms as any automation: what can it see, what are you telling it, and can you measure the difference against something that was not automated.
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Measure this on your own data
The diagnostic reads a CRM export in your browser and reports your volume, your match rate and the spread between your leads against the thresholds in this glossary. Nothing is uploaded and no account is needed.