Raise your match rate
Capture the ad click on every lead
A lead carrying a click ID matches its ad click exactly. A lead with only an email relies on Google finding the click itself, and often it can't. This script keeps the click ID from the ad through to your form.
Paste this before </body>
On every page, or in your site's global footer. It has no dependencies and sends nothing anywhere.
<script src="https://valuebasedbidding.com/vbb.js" async></script>- ✓Captures gclid, gbraid and wbraid from Google, and fbclid from Meta.
- ✓Remembers them for 90 days in a cookie and in local storage, so Safari's seven-day cookie cap doesn't lose them mid-cycle.
- ✓Adds them as hidden fields to every form, including forms HubSpot, Typeform or Marketo inject after the page loads.
- ✓Never edits a field your site already has.
Then check it's live
We'll load one of your pages and look for it.
The script stores the click ID on the visitor's own device and puts it in your form. It sends nothing to us, and it collects nothing else.