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Value-based bidding, written down

What we have worked out about pricing leads from CRM history, and where the method stops being trustworthy. Written by the person who built the tool, which is a reason to read it and a reason to be sceptical of it.

A grid of glass lead cards, a few lit blue and violet, with their signal drawn into one beam entering a dark receiver

Perspective5 min read

The Future of Lead-Gen Bidding Is Better Value Signals

Why the next improvement may come from what you tell the algorithm, not from a more complicated prediction model. Ranking is not enough, magnitudes matter, and delivery is part of the model's practical value.

Alon Oszmann

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Checklist5 min read
Is Your CRM Data Ready for Value-Based Bidding?
Five checks before you turn your sales history into Google Ads conversion values. Stage timestamps, source fields, deal ranges, click ID coverage and late outcomes all mislead in ways that become spending instructions.
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Guide7 min read
Value-Based Bidding for Lead Generation: How to Train Google to Find Better Leads
A lower cost per lead looks good in a report. It means much less if those leads never become customers. How to estimate what a lead is worth, send it to Google Ads, and check whether the bids brought better business.
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Value-based bidding, written down

The Future of Lead-Gen Bidding Is Better Value Signals

Is Your CRM Data Ready for Value-Based Bidding?

Value-Based Bidding for Lead Generation: How to Train Google to Find Better Leads

See what your own leads are worth