Try it free for 14 days. Then pay by the spend it steers.
Send real values to your ad account for 14 days at no cost, no card needed. After that, plans start at $99 a month and follow the ad spend that bids with your values, not your whole account. Not for you? Your first payment is refunded in full within 14 days.
Starter
14 days freeUp to $20k a month in ad spend bidding on your values
$99/ month
after your free trial
Everything in Free, plus:
- Values sent to your ad account automatically, as each lead arrives
- Values updated as leads move forward in their first 7 days
- Your HubSpot or Google Sheet kept in sync
- An email the moment values stop reaching your ads
- A before-and-after check on what your bidding buys
- Compare as many models as you like, side by side on real spend
Growth
14 days free$20k to $50k a month in ad spend bidding on your values
$199/ month
after your free trial
Everything in Starter, plus:
- A 30-minute setup call with us
- A review of your Google Ads account: which campaigns to move to value bidding first, and what target to start with
Scale
14 days free$50k to $100k a month in ad spend bidding on your values
$349/ month
after your free trial
Everything in Growth, plus:
- Google Ads and Meta for the price of one platform
Enterprise
14 days free$100k a month and up in ad spend bidding on your values
$499/ month
after your free trial
Everything in Scale, plus:
- A custom setup on request: invoices instead of card payments, terms agreed with you
Free
For as long as you like
$0
No card, no time limit
- Load your leads as often as you like
- See what every lead is worth, and why
- Edit any multiplier
Prices in US dollars, billed monthly once your free trial ends. First payment refunded in full if you cancel within 14 days. No CRM records are stored on our side. No card to start.
Questions
What is free?
The Free tier, for as long as you like: load your leads, see what each one is worth and why, and edit any multiplier. And the first 14 days of any paid plan, which sends the values for you as each lead arrives.
When does the free trial start?
The day your first lead values are sent to your ad account. No card is needed to start. Choose a plan any time during the 14 days and whatever is left of them carries over.
How is my plan decided?
By the ad spend that bids with your lead values: Google Ads campaigns on a value strategy that receive them, and Meta ad sets optimising for their value. Spend the values never touch is never charged for. We measure it regularly from your ad accounts and show it on your workspace page.
What if my spend grows past my plan?
Only after two months in a row above your band, we email you. Your plan moves up from the following bill unless you reply to say no. One big month never changes it, and a plan never moves down on its own.
What happens if a payment fails?
We tell you, and values keep going for seven more days. After that sending pauses, but new leads are still priced and kept, so everything goes the moment the plan is paid.
What does Google Ads + Meta mean?
One workspace sending values to both. The price is half as much again as one platform, not double, because the model and your CRM connection are the same. From Scale up, Meta is included at no extra cost.
What if it does not work for me?
Cancel within 14 days of your first payment and we refund it in full. Value bidding takes a few weeks to show what it does: 14 days free, then 14 more with your money back if you want it, so you see it at work for a month before you are sure.
Can I cancel?
Yes, any time, including during the free trial. Your values stay in your ad account, and your saved model is a file you keep.
What currency are the prices in?
US dollars, billed monthly once the free trial ends.