Learning period
The stretch after a bid strategy changes while the platform gathers enough outcomes to bid confidently. Performance during it is unrepresentative.
Why it matters
Every meaningful change restarts it, which is why constant tinkering keeps an account permanently in learning and permanently unmeasurable.
What goes wrong
The practical discipline is to make one change and then leave it alone for longer than feels comfortable, which in lead gen means longer than the learning period because the outcomes themselves lag. Judging a change before either clock has run is how good changes get reverted.
Next to this
The rest of this step
Measure this on your own data
The diagnostic reads a CRM export in your browser and reports your volume, your match rate and the spread between your leads against the thresholds in this glossary. Nothing is uploaded and no account is needed.