Conversion volume threshold
Also called 30 conversions a month.
The rough number of conversions a month a bid strategy needs before it has enough examples to learn from. Google publishes about thirty for value-based strategies.
Why it matters
It is a budget decision that looks like a modelling one. Below the floor nothing visibly breaks: the campaign runs, leads arrive, improvement never comes, and the values get the blame.
What goes wrong
It applies per bid strategy, not per account, which is why splitting one healthy campaign into five themed ones is the commonest way an account falls below the floor without spending a penny less.
What this product does about it
The diagnostic warns under 30 leads a month, measured on your own file.
Next to this
- Portfolio bid strategyGoogle AdsOne bid strategy shared across several campaigns, pooling their conversions into a single learning set while the campaigns keep their own budgets and reporting.
- Learning periodThe stretch after a bid strategy changes while the platform gathers enough outcomes to bid confidently.
The rest of this step
Measure this on your own data
The diagnostic reads a CRM export in your browser and reports your volume, your match rate and the spread between your leads against the thresholds in this glossary. Nothing is uploaded and no account is needed.