Google AdsStep 4 of 5 on the chain
Portfolio bid strategy
One bid strategy shared across several campaigns, pooling their conversions into a single learning set while the campaigns keep their own budgets and reporting.
Why it matters
The usual fix for an account that fell under the volume floor by being split into themed campaigns.
What goes wrong
Five campaigns at eight conversions each learn nothing. The same spend behind one strategy is forty and does. It costs nothing to try and is far easier to reverse than a budget increase.
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The rest of this step
Measure this on your own data
The diagnostic reads a CRM export in your browser and reports your volume, your match rate and the spread between your leads against the thresholds in this glossary. Nothing is uploaded and no account is needed.