Value cap
Also called Outlier capping.
A ceiling on the value sent for any one conversion, so a single enormous deal cannot dominate what the bid strategy learns.
Why it matters
Smart Bidding chases outliers. One $400,000 deal in a file of $9,000 deals teaches it to hunt for something that happens once a year, at the expense of the business that happens every week.
What goes wrong
Capping is the one place a value-based system deliberately reports a number lower than the truth, which is exactly why it has to be inspectable. A cap applied silently is indistinguishable from a bug, and the deals it clipped are the ones somebody will ask about.
What this product does about it
3x the median won deal by default, shown with its rationale and the count of deals it clips, with every clipped deal listed by name in the audit table.
Next to this
The rest of this step
Measure this on your own data
The diagnostic reads a CRM export in your browser and reports your volume, your match rate and the spread between your leads against the thresholds in this glossary. Nothing is uploaded and no account is needed.