Early gate
A pipeline stage that reliably fires soon enough after the lead arrives to still sharpen its value inside the platform's adjustment window. Qualified is the usual one.
Why it matters
It is the only honest way to improve a value after the fact. Reaching the gate in time means a real adjustment; reaching it late means nothing can be sent, because the platform would discard it.
What goes wrong
The arithmetic trap here is the denominator. Measured only against leads that reached the gate, the multiplier looks enormous, because leads that never reach it barely close. Measured against the whole resolved population it is a real number. The first version produces multipliers in the dozens off arithmetic rather than evidence.
What this product does about it
Measured against the whole resolved population and bounded at 4x, because the gate overlaps the attributes that got the lead there and multiplying counts one signal twice. A gate that fires too slowly is refused and said so.
Next to this
- Conversion windowHow long after a click a platform will still credit a conversion to it.
- Day-0 valueThe value sent at the moment the lead is created, estimated from what similar leads have historically been worth rather than from what this one eventually does.
- Conversion lagThe time between the click and the outcome.
The rest of this step
Measure this on your own data
The diagnostic reads a CRM export in your browser and reports your volume, your match rate and the spread between your leads against the thresholds in this glossary. Nothing is uploaded and no account is needed.