Conversion value rules
A Google Ads feature that adjusts the value of a conversion at bid time according to conditions such as location, device or audience, without changing what you send.
Why it matters
It overlaps with what a value model does, and the two can silently compound. A rule multiplying by 1.5 on top of a model that already priced location is counting the same signal twice.
What goes wrong
The distinction worth holding is where the evidence lives. A value model derives its multipliers from your closed deals; a value rule applies a number somebody typed. Both are legitimate, but if you run both, the rules should cover things your model cannot see rather than repeat what it can.
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The rest of this step
Measure this on your own data
The diagnostic reads a CRM export in your browser and reports your volume, your match rate and the spread between your leads against the thresholds in this glossary. Nothing is uploaded and no account is needed.