Day-0 value
The value sent at the moment the lead is created, estimated from what similar leads have historically been worth rather than from what this one eventually does.
Why it matters
It is the value that actually influences bidding, because it arrives inside the window where a platform still acts on it. Late outcomes cannot move a past bid; they can only improve tomorrow's estimates.
What goes wrong
The instinct is to wait for the truth and report that instead. It does not work: by the time the deal closes, the auctions it should have influenced are months gone. Day-0 pricing accepts a less accurate number in exchange for it arriving while it can still do something, which is the right trade and an uncomfortable one to explain.
What this product does about it
Values are built only from what is knowable on arrival, and the stack of multipliers is bounded so that no combination of attributes can run away from the portfolio average.
Next to this
- Conversion windowHow long after a click a platform will still credit a conversion to it.
- Expected value per leadA segment's close rate multiplied by its average won deal size.
- Early gateA pipeline stage that reliably fires soon enough after the lead arrives to still sharpen its value inside the platform's adjustment window.
- RecalibrationRefitting the model on newer outcomes so tomorrow's leads are priced better.
The rest of this step
Measure this on your own data
The diagnostic reads a CRM export in your browser and reports your volume, your match rate and the spread between your leads against the thresholds in this glossary. Nothing is uploaded and no account is needed.