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Unleash The Full Potential of Value-Based Bidding
Smarter signals, stronger bidding. Our AI-driven Value-based bidding models turn 1st-party data into higher ROAS across ad platforms.
Our Team Has Vast Experience With Top-Tier Organizations
Build The Signals Your Competitors Wish They Had
Maximize ROI With Modeled Value-Based Bidding Solutions
High Value Leads Engine
Stop wasting ad spend on low quality leads. Focus budget on high-profit prospects by leveraging modeled value-based bidding.
Profit-Based Optimization
Go beyond gross sales: optimize order-level profits (POAS) with margin data that reflects true business impact.
Predictive LTV
Invest in long-term customer value, not short-term gains, by leveraging user level AI powered predictive LTV.
Server-Side Signal Infra
Real-time, enriched signals delivered through server-side infrastructure for smarter bidding and compliance.
VBB Growth Strategy
We map funnels, ad activity, and data to uncover value and design a roadmap for profitable growth at scale.
Growth Effectiveness System
Establish measurement systems that link marketing activity directly to financial outcomes.
The Leading Partner for VBB Strategy
Proven, Scalable Solutions Across DTC, B2B & Subscription Models
Ecommerce, Retail & D2C
We layer real-time profit margins, SKU-level signals, return probabilities, and dynamic product feeds into your campaigns - helping platforms optimize not for sales volume, but for true profitability.
B2B SaaS & Lead Generation
We combine scoring logic, CRM data, and predictive models to prioritize high-value prospects, ensuring spend drives sales.
Financial Services & Fintech
We manage the unique policy and compliance hurdles of financial advertising, mapping ad interactions to real-world revenue via secure CRM, offline syncing, and predictive models.
Apps & Subscription Products
We analyze cohort behavior, engagement depth, and churn signals to train bidding models that prioritize users who stay, upgrade, and spend - not just those who install or sign up.
Travel Vertical
We tailor profit-based bidding strategies for the travel industry, accounting for dynamic pricing, seasonality, and complex user journeys to drive more profitable bookings.
How We Are Different?
With deep experience inside Google, we know how to unlock the full power of VBB - helping you scale smarter and drive true profit. While most advertisers still optimize for revenue, we engineer signals around predicted value, layering multiple variables so every dollar works harder toward real business outcomes.
Testmonials
Alon has a significant contribution in PiKoYa's growth! I've been working with Alon for over 4 years now, and I can strongly recommend him!
Yuval Koren
Co-Founder & CEO Pikoya
Have known Alon for couple of years, we trusted him for guidance and advice. He worked with us as a part of our team, helping us to grow and never short of enthusiasm. Highly recommend him.
Sherzod Rizaev
VP Commercial Operations, MinuteMedia
Unlock Scalable Growth With Smarter Bidding
Clear, concise answers on implementing advanced VBB across Google, Meta, TikTok, and beyond - built for modern growth teams.
Why bid based on value instead of just conversions?
Because not all conversions are created equal. VBB helps platforms prioritize the ones that actually grow your business.
What’s required to implement VBB effectively?
A reliable flow of first-party data with business-defined conversion values - whether based on margin, revenue, or predictive value - synced into platforms via API or structured offline uploads.
Which platforms support value-based bidding?
Google Ads, Meta, and TikTok all support Value-Based Bidding natively. We extend this approach to programmatic platforms through custom engineering and governance layers.
Why work with ValueBasedBidding.com?
We help performance-driven teams unlock sharper ROAS, higher-quality customers, and smarter budget allocation - through tailored VBB strategies, predictive modeling, and custom signal infrastructure designed around your business goals.
ValueBasedBidding.com is brought to you by BetterSignals
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The Most Advanced VBB Strategy & Execution Partner
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